How to Create a Purpose Statement

Updated: Aug 5, 2020

Don’t feel like you have to get it perfect on this first go around! The most important thing to remember during this whole process is forward momentum. Do not let the fear of perfection hold you back! To help you get started, there are three steps that will help you start you on your journey.


Start at the end…

For me, the #1 question that clarified what I truly wanted was to think what my friends and family would say about me at my funeral. I know, it sounds morbid and even a little crazy, but oh my gosh does it really work. Just write the first thing that comes to mind.

Ok so here it goes. Close your eyes, picture your loved ones celebrating your very long, and fulfilling life.

The first person who walks up to the head of the group:

1. Who is it?

2. What do they say about you?

The second person walks up:

1. Who is it?

2. What do they say?

The last person walks up:

1. Who is it?

2. What do they say?

Who was your first person to speak? Was it your spouse, your child, your business partner, someone you helped? Why do you think they were the first person to speak? Could this be associated with an area of your life that's really important to you?


“When I grow up…”

When you were little did you play make-believe? Did you daydream about who you wanted to grow up to be? Or maybe you still daydream about what you want to be one day. What does that look like?

1. What did you want to be when you grew up?

2. Why did you want to do that job?

3. How did you feel when you pretended to be that person?

This exercise does not mean that you're destined to be a real life Ninja. The "childhood dream" question is meant to get you thinking, to tap into a feeling that may be laying dormant inside of you. The child who dreamt of being a Ninja when she grew up, may have done so because they wanted to protect their family, the child who wanted to be a president was looking to make a difference, the doctor wants to help people, the teacher wants to give back. What do you think your childhood self is trying to say?


“It's not work when you love what you do, when it's what makes you happy.”

This is such a simple statement, one I repeated to myself when I started my “happiness project” and what I realized was:

1. The thing that I loved most as a child was something that I was no longer doing!

2. The things that made me happy became the foundation of my purpose statement.

So, there you have it. What made you happy as a child? Why are you not doing it anymore? How do you change that?


Tying it all together

Children are amazing teachers. They have not been touched by disappointment, fear, expectation or reality. They live in a world the boarder lands make believe. The innocence, the bliss and the happiness that children have, that we had. We all had dream jobs as children; we may have tried on a few to see what felt right. For some of us we grew up and became those people. What is the activity that you can lose yourself in for hours? Think back to when you were a child. There you have it, we have dug deep and asked the tough questions. Let's look at your answers and see what they say.

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