What is a purpose statement

Updated: Aug 5, 2020

What is a purpose statement and why do I need to do it?

A purpose statement is your North Star. It aligns your values and aspirations into one vision. Your purpose statement allows you to create meaningful goals that will bring you fulfillment and happiness and can be life changing. For me it was that ah-ha moment when the light bulb came on. It felt like it gave me a final destination so that I could chart my life course.


When you plan a road trip you pick your final destination first and from there you create a road map full of pit stops and excursions along the way. Think of your purpose statement as your final destination, and your goal as the excursions.


Creating a purpose statement is not as hard as you may think. The answer already lies inside you. For some of us when we close our eyes, we can clearly see our journey laid out. For others, we may need some tools to help hear what our heart and mind are telling us. Wherever you are, it's perfect. Enjoy the journey, that's half the fun!

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